Five Reasons Your Small Business Needs a Website

• A website is a digital business card. Before the internet, social networking and smartphones, small businesses paid to be in the yellow pages of a phone book. They also had business cards and brochures printed and paid for expensive advertising. Some small businesses can’t afford all of this. A website is a cost effective way to reach your audience with up-to-date information.
• Did you know that 70% of US Households now use the Internet when shopping locally for products and services? (The Kelsey Group; ConStat). You are missing a large segment of customers if you don’t have a website.
• A professional website lists products and services, showcases your work with pictures, and uses testimonials from satisfied customers. Pictures call attention to your business, engage the customer, and help the customer relate emotionally to your business.
• A well-designed website gives your business credibility, communicates to your customers who you are and what you do, and show how you are different from your competitors.
• Customers have questions and concerns. A Frequently Asked Questions section of your website, targets those questions. You contact section can include a place for other questions that you may not have considered.

The bottom line is every small business needs a website.

Sue Miyamoto – Website Content Writer